In the overwhelming blizzard of TV advertising that bombards our eyeballs in the run up to Christmas there are always adverts for perfumes and aftershave.
Weird mini-epics where skinny, androgynous people run up big staircases in floaty clothing while someone off-camera whispers the products name. If ever there was a business that embodied the story of the Emperor's New Clothes then the fragrance industry is it.
The glamour is lost when you realise that many of these fragrances come out of enormous industrial units just off the
turnpike. New Jersey
Back in the old days when plumbing was a rarity and most people did not have access to running water then perfume was necessary to hide the stink.
These days many of us in the First World have hot running water and the option of showering every day, there is no need to wear perfume, just stay clean and stick on a bit of deodarant.
Unfortunately this is not apparent to everybody as a trip to your local comic shop will show you. Wander past any group of young males talking about whether Thor could beat Wolverine and breathe in deep of the hormonal fog that surrounds them. It’s like eating a sweat sandwich.
Expensive aftershaves and perfumes are no longer necessary which is why the adverts always come out in force before Christmas. They are a luxury item and serve no purpose other than to stink the place up.
Sorry this post is shorter than usual, especially when I have reached a landmark of 200 followers (thanks for putting up with me) but I am just about to drive south to meet an old friend and should have set of 15 minutes ago. Sod it, I'm off.